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Syms and Filene’s Basement file for bankruptcy

Posted on | 11月 3, 2011 | 10 Comments

ディスカウント・ストアーのSYMS(シムズ)とその子会社のFilene’s Basement(ファイリーンズ・ベースメント)の2社が2011年11月2日、Chapter 11を申請し事実上の倒産となりました。2社は2012年1月までファイナル・セールを行い在庫を処分、現在のところ手を差し伸べる企業は見当たらず、このまま傘下の46店舗は事業を清算することとなりそうです。

ニューヨークが好きだった。SYMSと出逢ってからはそのニューヨークがもっと好きになった。SYMSがあるからニューヨークへ行きたいくなる、そんな時期がありました。

SYMSを訪れるきっかけとなったのはNYタイムズの日曜版。いつものようにアッパー・ウエストサイドのフリーマーケット/I.S.44 Flea Marketをぐるっとまわり、カフェで朝食を取っている時に見た時のことです。

そしてそのまま赤の地下鉄に乗り、ワンダーランドSYMSへ足を踏み入れました。無造作につるされた商品の中にあるわあるわ僕の大好きなラルフ・ローレンがこれでもかと・・・。他にもブランドが山のようにあり、ついている価格は150円/ドルの当時でもNYの1/2、日本の1/4の価格。これには興奮しました。こんな店がマンハッタンにあるなんて・・・。近くのCentury21も載っているガイドブックがあまりなかったけれど、SYMSが載っているガイドブックは全くない。僕が日本人第一発見者(そんなことは全くないんだが・・)!気分はハドソン船長でした(笑)。

NYLYを2000年にはじめ、最初に作ったページがここ、「ニューヨークでショッピング」。どれだけSYMSが好きだったか伝わると思います。他にも大好きな店ばかりが並んでいる。あー、あのときのドキドキがよみがえるなー。今回倒産した2社の他に、もうないAlice Undergroundと、場所が変わりかつての勢いは全く見られないAnnex Antique Fair&Flea Marketも載っています。変わっていくのがニューヨークなんだなに・・・。

そして昨年、僕はこんな文章をそこに付け加えました。かつて僕が書いた文章を見てSYMSに行く人がないように・・・

2010年夏、僕は「SYMSは終わってしまった」と言いたい。もう昔のようにワクワクする店ではなくなってしまった。ブランド物は全くなく商品に埃がかぶっている田舎の洋品店のようだ。アウトレットの広がりとともにブランドが裏で商品を流さなくなったのか、資金繰りが苦しいのかわからないが、全く魅力的な商品がない。昨年の夏もそう思ったが一時的なことかもしれないと思ってみたが、どうやらそうでもないみたいだ。この文章を書いた時が懐かしい。さよなら、SYMS!

ひと足、早く僕はSYMSにサヨナラを告げていた。

 

SYMSのOfficial Siteにアップされたサヨナラの悲しいメッセージ。

To Our Loyal Customers:
My father started the ad campaign for Syms years ago, in which the tag line was: “An Educated Consumer is our Best Customer.” Indeed, our customers have been educated, knowledgeable and loyal. I want to express my appreciation for your patronage and your support over the years.

Filing for bankruptcy and pursuing a liquidation of the stores was not a step we took lightly. In the face of very challenging economic conditions, our board of directors has for some time been exploring every strategic option available and, finally, came to the conclusion that a liquidation was in the best interests of all our stakeholders.

Upon bankruptcy court approval, stores will begin to conduct going out of business sales that may run through the end of the year and, in some cases, possibly longer. We hope you will take advantage of these sales, which will offer the same type of great merchandise you’ve been accustomed to finding in these stores.

We have provided some additional detail that you may find useful at www.kccllc.net/syms.

Thank you again for your support.

Sincerely,
Marcy Syms

もう一度、さようならSYMS!

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